Let´s talk
If you are interested in getting more information about WestWord and our services, don´t hesitate to get in touch.
Strategy and creative trusted by Germany’s biggest brands.
We help consumer brands find their story, tell it well, and carry it into new markets.
Trusted by global consumer brands
We build brand narratives that work.
Reaching customers in a new market means understanding what they expect, the cultural nuance behind it, and how your brand comes across. That’s where we come in.
We pair deep cultural insight with editorial standards honed over years at top magazines and global brands. The result is positioning you can be confident in, creative that sounds like you, and a strategy you can scale, with or without us.
What we deliver
From first research to final copy.
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Customer research
Qualitative interviews and quantitative data that show who buys from you, and why.
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Narrative brand building
The story behind your brand, told in a voice that’s unmistakably yours.
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Copywriting
Campaign, e-commerce, social and in-store copy, written to editorial standards.
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PR and communications strategy
Announcements, press materials and media plans that get journalists writing.
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Market entry strategy
Market analysis, regional demographics and channel priorities for launching in the US and beyond.
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Campaign concepts
Big ideas and scripts for launches, collections and campaigns, from social to video.
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Sponsorship activation
Turning sports partnerships into stories fans care about, without alienating the traditionalists.
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Cross-cultural marketing
Campaigns adapted to each market’s culture, so your brand lands the same way everywhere.
Let’s scope your project
Sell to businesses? See the Throughline Sprint
STRAUSS goes nationwide
Helping one of Germany’s most successful apparel companies expand to the USA.
From a single store in Los Angeles to an established US brand, with a growing following in construction and farming.
Read the story
UEFA x PUMA
Making textile recycling simple enough to act on.
Copy for PUMA’s RE:Fibre program, from global ads to in-store signage.
Read the story
Taxando
Finding new customers among Germany’s internationals.
Customer research that opened new channels, from partnerships to influencer marketing.
Read the story
STRAUSS x Major League Baseball
Introducing a German brand to America through baseball.
PR and creative for the first-ever postseason helmet sponsor.
Read the story
PUMA x Drive to Survive
Turning licensed merch into a cultural moment.
Positioning for a Formula 1 collection timed to the Netflix series.
Read the story
PUMA x Scuderia Ferrari
Rooted in heritage, driven by innovation.
A lifestyle story for a capsule led by Charles Leclerc.
Read the storyWhy brands work with us.
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We started as journalists.
Between us, more than 20 years writing for world-famous magazines and brands. The written word doesn’t rattle us, and we bring that editorial standard to every brief, from a tagline to a TV spot.
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Content is only the beginning.
We know digital marketing and e-commerce. We’ve helped billion-euro brands optimize data and automate content. We started as writers, but we love execution and analysis just as much.
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Culture is our edge.
We’re two Americans who’ve built careers in Germany, reported from dozens of countries and advised billion-euro companies on international expansion. Helping European brands win over international audiences is what we do best.
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Our network.
We have a global network of creatives, producers and people who get things done. Need someone on the ground in the US? Give us a minute. We’ll make a call.
FAQs
Questions brands ask before we start.
Do you produce the content too?+
Yes. We write everything ourselves, from campaign concepts and scripts to e-commerce and social copy. For video, photo and design, we work with your team or bring in partners from our network.
Do you work on retainer or by project?+
Both. Some brands bring us in for a single launch or campaign. Others, like STRAUSS, have worked with us for years.
How much does it cost?+
Every project is scoped to what you need, so there’s no standard price. Tell us what you’re launching and where, and we’ll come back with a proposal and a fixed quote.
Do you speak German?+
Yes. Our core team are native English speakers who have lived in Germany for many years. We translate from German into English, and we write original copy in English.
We’re an American brand expanding into Europe. Can you help?+
Yes. Most of our clients are European, but our founders are American, so we’re happy to help you and your brand cross the Atlantic in either direction.
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