WestWord is a strategy and communications studio that works with B2B and B2C brands, so customers buy, investors invest, journalists write, and talent signs on.
B2B startups
B2B Sprint
A 2-week positioning sprint designed for ambitious founders looking to get ahead.
Consumer brands
B2C Marketing Strategy and Creative
Strategy and creative trusted by Germany’s biggest brands.
Trusted by founders and marketing leaders at
How we work
Whether you sell sneakers or software, whether you’re working on a campaign or a brand, our work follows a pattern.
As a company run by former journalists, we believe in deep research. Details make the difference, and you find them by talking to people and looking at data.
Every successful company and every successful campaign has nailed its positioning. This is where we settle how you talk about and present yourself.
A playbook based on facts is one thing. Executing it is another. You get the plan and the people to carry it out.
Results
B2B
Agentic 360
+5.7% organic search traffic in the first week, before any SEO work began.
“Brian and Tommy helped us understand our positioning opportunities and how best to speak to our customers in a way that articulated our value simply, and on their terms.”
Andreas FriedrichCEO, Agentic 360
Consumer brand
Engelbert Strauss
From a single store in Los Angeles to an established US brand, introduced to America as Major League Baseball’s first postseason helmet sponsor.
“We have found a way to translate this DNA and the home-grown stories we’ve crafted in Germany to a global audience.”
Henning StraussCEO, Engelbert Strauss
WestWord was created by two Americans who came to Germany first as journalists, then as strategists, and now as entrepreneurs.
Founder and Co-Owner
Grew up in California and moved to Germany in 2012. Sports journalist for VICE and ESPN, then marketing, then WestWord.
Co-Owner
Grew up in Detroit. Worked at trivago and PUMA, and still writes for publications like National Geographic.
FAQs
We do. Brian and Tommy work directly on every project, and bring in trusted specialists from our network when a job needs them.
Heidelberg and Frankfurt. We work with clients across Europe and the US, mostly remotely.
Yes. We’re native English speakers who have lived in Germany for many years. We translate from German into English, and we write original copy in English.
Yes. Most of our clients are European, but we’re American, so we’re happy to help you cross the Atlantic in either direction.
Send us a message below or book a call. B2B founders can go straight to the Sprint; consumer brands, tell us what you’re launching and where.
If you are interested in getting more information about WestWord and our services, don´t hesitate to get in touch.
