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Positioning German Brands
for Global Trust

WestWord Communications helps German companies and business leaders feel confident showing up in English-language markets.

Success Stories

What We Do

Successfully taking a German brand abroad is about more than speaking good English. It’s about understanding customer expectations, cultural nuance, and how you are being perceived, and then positioning yourself accordingly.
That’s where we come in.

We combine deep cultural insight with world-class editorial standards honed from years working for top-tier magazines and brands. We help you communicate in English markets with clarity, authority, and authenticity, building maximum trust at maximum speed.

At the core of our work is a system that blends:

  • customer research
  • cross-cultural positioning
  • editorial-grade messaging frameworks

The outcome is more than great English content; it’s positioning that gives you confidence and strategy you can scale with or without us.

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Who Does WestWord Work For?

We do our best work with founders, executives, and marketing leaders who want a premium, distinctive brand voice—one that’s culturally intelligent and free of the linguistic and cultural minefields that can damage trust.

Think of us as problem solvers who can also produce any kind of content you need. We’ve created billion-dollar pitch decks for private investors, TV commercials seen by millions, done PR announcements of national importance, created ads visible during the world’s biggest sporting events, written speeches for CEOs worth billions, and so much more.

Our international Projects

Who we are

Image of Brian Blickenstaff – Founder of westword communications agency

Brian Blickenstaff Founder

Brian grew up in Southern California. As a journalist, he spent several years as a sports reporter on staff at VICE Media, reporting from more than 10 countries. He’s covered the UEFA European Championships and Champions League Finals. As a marketing professional, he’s led campaigns and ghost written speeches for some of the world’s biggest companies, mostly in the tech and fashion industries. He’s lived in Heidelberg, Germany since 2012 with his wife and family.

Image of Tommy Burson – Co-Founder of westword communications agency

Tommy Burson Co-Owner

Tommy was born and raised in Detroit before heading East to the German-land. His writing career spans workwear to haute couture. He has worked in content marketing at trivago and managed global copy for PUMA. He’s a former managing editor at Departures and Centurion Magazine, where he wrote artsy stories and worked on campaigns with the likes of Dolce & Gabbana, Chopard, Rolls-Royce, and many more. If you’re bored, you can also peruse his work in National Geographic, Vogue, and other ‘zines.

Who we are

We’re a marketing and communications studio based in Heidelberg and Frankfurt, Germany. Our experience lies in 20+ years as storytellers based between Germany and the United States, and we help global brands shape their stories—be it in German or English and to global audiences. We’ve worked with some of the world’s leading sports organizations, fashion brands, and TKTK, and we’ve done everything from help billion-Euro brands expand globally to TKTKTK.

Our Mission

We believe in narratives. We believe the stories we tell and how we tell them reveal a great deal about who we are. We help brands, organizations, and business leaders build strong, compelling narratives in a voice that is authentic, undeniable, and uniquely their own. And then…we help share these stories with the world.

Why us?

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Content is only the beginning

We have a deep understanding of digital marketing and e-commerce. We have helped billion dollar brands optimize data and automate content. We may have gotten our start as writers, but are just as passionate and focused on implementation and analysis.

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We live our mission.

We have 20+ years of experience as professional writers, working for world famous magazines and world famous brands. When it comes to the written word, we are unflappable and as flexible as they come. When it comes to your brand strategy, we are equally confident that we will add value.

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We value culture and diverse perspectives.

Our company is helmed by two Americans who have worked and lived in Germany for 20 years, reported stories from dozens of countries on 5 continents, and offered guidance to billion dollar companies expanding overseas. We’re particularly adept at helping German brands reach an international audience.

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Our Network.

We have a global network of creatives, service providers, and folks who know how to get stuff done. Need someone on the ground in the USA? Give us a minute. We’ll make a call.

Get in touch

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Let´s talk

If you are interested in getting more information about WestWord and our services, don´t hesitate to get in touch.

Frequently Asked Questions

Ja, das tun wir. Unser internes Team besteht aus englischen Muttersprachlern, aber wir leben schon seit vielen Jahren in Deutschland. Wir können Übersetzungen von Deutsch nach Englisch anfertigen, aber originale Texte verfassen wir nur auf Englisch.

Yes! Most of our customers are European, but our founder is an American citizen, and we can certainly help you and your brand cross the Atlantic.

One more Question?

If you have more questions about our work, don´t hesitate to get in touch. If you have more questions about our work, don´t hesitate to get in touch. If you have more questions about our work, don´t hesitate to get in touch. If you have more questions about our work, don´t hesitate to get in touch.

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