A Global Business

The sportswear manufacturer PUMA has an e-commerce operation that spans the globe, and each season the brand offers millions of customers thousands of products each season.

Keeping all those products up to date and ensuring information is accurate, engaging, and comprehensive is a massive job.

For the Spring/Summer 2024 season, WestWord assisted PUMA in creating product descriptions and maintaining product information across the brand’s entire spectrum of sporting goods — from the world-famous soccer jerseys to your standard cotton socks. We also leveraged our knowledge of AI and big data processing to streamline the entire operation.



Like PUMA’s motto, the PUMA e-comm setup will be Forever Faster.