Make LinkedIn Work for You
We Help Business Leaders Save Time, Build Influence, and Unlock New Career Opportunities on LinkedIn with Expert Ghostwriting and Powerful Personal Branding.
Make LinkedIn Work for You
We Help Business Leaders Save Time, Build Influence, and Unlock New Career Opportunities on LinkedIn with Expert Ghostwriting and Powerful Personal Branding.
We Have Experience Ghostwriting for Top Executives
WestWord dedicated time to ask thoughtful questions, successfully capturing the unique nuances of my professional experiences. I was especially impressed by their ability to write on a diverse array of topics, from employee management to the innovation process.
The Program
LinkedIn Personal Branding
Why waste your precious time working on strategy and content for LinkedIn when you could have marketing strategists and career professional writers do it for you?
Our LinkedIn Personal Branding program is designed to help business leaders achieve their goals while saving them time. We do so by creating personalized strategies and delivering all the content you need to put those strategies into action. With our guidance, you can build a powerful brand identity that helps you achieve specific results.
Recruit Better Talent
Find candidates who understand your brand identity and are thrilled by the work you do.
Position Yourself for Career Advancement
Appeal to the decision makers you want to impress.
Build Trust in your Target Market
Make a great first impression with your potential customers.
Expand Your Reach
Share your ideas with the widest possible audience.
The Value
From Problem to Possibility
"I have No time to Post"
We get it. You’ve got a business to run. Who has time for LinkedIn?
"My Colleagues Wonder Where I Find The Time"
We strategize, we write. We’ll even publish it for you, if you want—fully hands-off.
"I Have No Idea What To Post"
Coming up with ideas is often the most time consuming part of a LinkedIn strategy.
"I Pick My Favorite Topics From a List"
We have a strategy for developing ideas that will resonate.
"When it comes to recruiting, I get lots of job seekers who are a poor fit for our company "
For SMEs, finding candidates who are not only qualified but understand the mission and the company culture can be a challenge.
"Job Candidates Understand our Values"
You get applications from people who share your values. Candidates arrive at job interviews with a solid understanding of what your business is all about and a strong idea of the things that you value in your workforce.
"I Always Forget to Post"
Consistency is the most important factor for social media growth, but it’s hard to be consistent when you’re busy running a business.
"I've Never Been More Consistent."
We’ll ensure you post on a regular cadence, increasing your engagement, accelerating growth, and helping you play the long game that social media requires.
"I am not Interesting Enough to Grow a Following on LinkedIn"
You’re not alone. Many high-performing people struggle to identify and highlight the things that make them special.
"It's Thrilling to See So Much Engagement"
The conversation is always changing, and your posts will be consistently relevant. You’ll have a personal brand identity that’s full of personality. Nothing boring about that.
"I Don't Want to Seem Fake or Cringe"
Investing in LinkedIn can backfire if you’re too salesy, or use too many emojis, or talk only about yourself. And nothing feels more fake than a clumsy AI-written post.
"I get Complemented on How Much Value my Posts Add"
We post because we’re sharing something your audience will appreciate. People will resonate with your opinions and over time they’ll log on, looking forward to hearing what you have to say.
"I am Not a Native English Speaker, but English is the Language of LinkedIn"
Even people with great spoken English can struggle to express themselves in writing, which can make them feel like they’re not being authentic to themselves.
"My Voice In English Finally Feels Like Me"
Every post is crafted to showcase your expertise and engage your audience. We’ll work on your posts until they click with you.
Our USP
We’re Uniquely Positioned to Help European Leaders
WestWord is run by two career writers with experience working for global brands and top publications. Both are native English speakers who have lived in Europe for most of their professional lives. We have the cultural understanding and life experience necessary to understand our customers and craft messages that resonate.
Unlike other agencies that rely on project managers and junior writers, we offers direct, writer-to-customer service. And while AI is a useful tool, it can’t match our authenticity or deliver consistently ready-to-post content like we do.
Not sure if LinkedIn Ghostwriting is Right for You?
Deliverables
What You Get (Besides Massive Time Savings)
Painless Onboarding
The better we get to know you the better we can create a LinkedIn strategy and the content necessary transport your message to your audience. As journalists-turned-marketers we understand how to structure and guide interviews so that we get what we need without taking up your valuable time
Full LinkedIn Profile Optimization
We’ll put LinkedIn’s best practices in place for you. Your LinkedIn profile will look like an industry leader’s, not a like a CV or something you threw together one evening on the couch with a glass of wine.
A Strategy Built for to Achieve Your Goals
We have a system for producing consistent LinkedIn content that’s timely and relevant. We’ll build a LinkedIn content strategy that uses the right LinkedIn tools (posts, articles, newsletters) to reach your ideal audience in the way they’re most likely to engage.
Done-for-You Thought Leadership Posts
No writing required. Our LinkedIn strategy involves a mix of long-form and short-form content as well as some special features crafted to build engagement, accelerate growth, and position you to achieve your goals. All you have to do is approve the posts. We’ll even post them for you if you want.
Data-Driven Performance Tracking
We track metrics like growth and engagement and give you monthly reports, which help us fine-tune our process and ensure our LinkedIn strategy is working as intended.
Regular Check-ins
Ghostwriting is super personal. For you to be fully comfortable, and for us to be confident we’re nailing it, we need to check in once in a while. How often is up to you.
What to Expect from your Free Strategy Call?
We'll Audit Your LinkedIn Profile
We'll Highlight Missed Opportunities
We'll Roadmap your LinkedIn Goals
“Even if we don’t work together, you’ll walk away with actionable insights. I promise.”
-Brian (our founder)
Let’s Build Your Personal Brand
Brian Blickenstaff
Communications Expert
14+ Years Writing Professionally
Highlights From Our Blog
FAQ
What Does it Cost?
This is a premium service that’s individually tailored to meet your goals, and price is affected by things like post frequency, frequency of check-ins, and design needs. Getting results requires a baseline effort on our part, and the starting commitment is 1000 euros/month. Cancel at the end of any month.
My Company's Communications Department Must Approve my Posts. Is that a problem?
No. We are used to writing to specific guidelines, style guides, and layers of editorial oversight. We can optimize posts so they’re ready for the comms people. We can also figure out a workflow that will make coordinating with them easy.
Why Not Use AI?
AI is a great tool, but it has two main flaws.
1) AI works by looking at a wide cross section of content and applying lessons learned from that content to its own output. Put differently, it’s basically averaging out what’s already out there. This is why everything on LinkedIn is beginning to feel eerily similar. It’s spooky. If you want to stand out, you need to be more than average.
2) LinkedIn is about TRUST and AUTHENTICITY. If a reader suspects they are reading AI generated content, you will struggle to build trust with them.
Who is this Service for?
Most of our customers fall into one of two categories:
- They are executives at large corporations.
- They are owners or managing directors of SMEs.
What's the point of LinkedIn anyway?
It’s about building trust and establishing yourself as a knowledgeable, approachable authority in your sector.
Being seen as a thought leader can help in a number of ways.
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- It can help you get noticed and build connections with the people who can help you propel you career and find your next career step.
- For B2B businesses, having a strong LinkedIn presence that is connected to a business leader can become a powerful sales channel.
- For SMEs, it can help with recruiting. It can be hard for SMEs to find qualified candidates who really “get it.” A strong LinkedIn profile can help job seekers better understand what you’re all about, leading to candidates who are better fits.
How Long Does it Take to see Results?
Social Media is a long game where the most important thing is consistency, so achieving your goals takes some time. But you should see noticeable results after 5-6 weeks.