When European workwear leader Engelbert Strauss needed support opening their first store in the United States, they called WestWord.

In October 2023, Engelbert Strauss opened STRAUSS LA in Venice, California. The project included a launch party and a drone show on the Santa Monica Pier. WestWord supported the project with English-language copywriting, strategic guidance, and PR. We also used our network to find local experts to assist on the ground. STRAUSS LA has become the cornerstone of the company’s US expansion.