case studies


01 PR Campaigns

two men with brace of shotguns in background

Helping a new small business to grow
Nearly every business starts off small, and effective PR and media relations are vital tools in helping them grow. You need a strong but flexible PR strategy and bright ideas about how to put it into effect.

Braces Shooting Supplies, a family-run business, approached Westword for help in raising its profile. Gun sports and the country lifestyle can be a tough sector to promote, but we rose to the challenge.

Rob Richley spent some time with the directors finding out all about the business and its offering, which includes shooting lessons. He came up with a campaign that targeted a wider audience than just gun sports enthusiasts.

As well as press releases that were widely used, Rob arranged for the features editor of the region’s leading daily paper to spend a day having a shooting lesson with one of Braces’ directors.

The resulting full-page feature was used in both the morning and evening papers and on their websites, and enabled the business to attract many new customers.


02 Internal/External Communications

boscastle floods

Telling the story of Boscastle’s floods
Westword has supported more than 50 different teams across the Environment Agency with communications over the past 15 years. One project was a public guide to the floods that devastated Boscastle and the lessons learned.

The brief was to come up with a 32-page publication that explained in plain English what happened and why, and what was being done to reduce the risk of more flooding.

Rob Richley interviewed many of the people involved, from trapped residents rescued from the roofs of houses to engineers strengthening flood defences. He briefed a professional photographer to produce striking images of the community as it recovered from the devastation.

Rob worked closely with a designer to ensure the finished publication was delivered on time. The client reported good feedback from local residents as well as regional and national authorities.



03 Media Relations and Event Management

princess anne

Royal opening for new campus
As part of its ongoing PR work for Skanska’s programme of developing schools, Westword supported the Bridge Learning Campus in Bristol in organising its opening by the Princess Royal in 2009.

Rob Richley carried out detailed planning for this prestigious event, working closely with the campus authorities, the Princess’ representatives, Bristol City Council, the media and other partners.

Media activities included issuing press releases, arranging photo opportunities and organising facilities for TV crews. Other tasks that Rob managed included overseeing the issuing of invitations and compilation of the guest list, and the design and manufacture of the plaque.

The royal opening attracted widespread media coverage at local, regional and national level.





© 2011 ¦ SITE